Top Word Puzzle Games on iOS in the UK: Q1 2025 Performance

In the first quarter of 2025, the United Kingdom's iOS platform saw significant activity in the word puzzle game category. Here's a closer look at the performance of the top five games, based on data from Sensor Tower.

Cryptogram: Word Brain Puzzle from Joyteractive experienced a notable decline in all key metrics. Weekly revenue started at approximately $5K, gradually decreasing to $2K by the end of March. Downloads also saw a downward trend, beginning at 41K and dropping to around 9K. Similarly, active users declined from 127K to 36K over the quarter.

Crossword Master - Word Puzzle by Easybrain Ltd showed fluctuating performance. Revenue peaked at $1.2K in late January before falling to $500 by the end of March. Downloads followed a similar pattern, starting at 22K and ending at 7K. Active users saw a slight decrease from 67K to 51K.

Wordscapes from PeopleFun, Inc. maintained a relatively stable revenue stream, with figures hovering around $18K throughout most of the quarter. Downloads peaked at 27K in mid-February but ended the quarter at 8K. Active users remained steady, with minor fluctuations, ending March at 296K.

NYT Games: Wordle & Crossword by The New York Times Company consistently led in revenue, climbing to $72K in early March before settling at $47K. Downloads remained between 12K and 20K, while active users consistently exceeded 900K, peaking at 987K.

Zen Word® - Relax Puzzle Game from Oakever Games experienced a moderate revenue decline, starting at $9.8K and ending at $9.4K. Downloads saw a mid-quarter peak of 17K, closing at 8K. Active users showed a slight decline from 228K to 187K.

For more insights into these trends and other app performances, visit Sensor Tower.